All About Dogs is proud to partner with Napo Pet Insurance at all of this year’s shows!

Napo isn’t like every other pet insurer. They’re a group of pet lovers on a mission to make sure every dog and cat gets truly excellent care.

Visit their stand to meet the team and pick up one of their iconic blue dog bandanas. While you’re there, feel free to ask their reps about pet insurance, get expert tips for keeping pets happy and healthy, and learn more about their policies.

And don’t leave without sniffing out their take-home scent kits at the show entrance and exit!

Whether you’re getting a new pet, considering switching insurers, or just curious about coverage, the Napo team is ready to help you find the perfect plan.

See Napo Pet Insurance at the All About Dogs Shows 2026:

• Trinity Park, Suffolk – 5th & 6th April
• Newbury Showground – 11th & 12th April
• Newark Showground – 25th & 26th April
• Hylands Park, Chelmsford – 3rd & 4th May
• Norfolk Showground – 30th & 31st August
• Knebworth House – 12th & 13th September

Scruffts is the nation’s favourite crossbreed competition and in April 2026 the first round of the Scruffts Heats will be coming to the All About Dogs Shows in Newbury AND Newark!

In search of crossbreeds with that extra something special, Scruffts is open to crossbreed dogs over the age of six months, with Scruffts rosettes awarded to 1st, 2nd and 3rd places in each class.

This year there are four classes to enter including:

• Most Handsome Crossbreed Dog 6 months – 8 years
• Prettiest Crossbreed Bitch 6 months – 8 years
• Golden Oldie Crossbreed 8 years or over
• GCDS Crossbreed Class (for entrants that have a GCDS certificate at any level)

You can take part in Scruffts at the All About Dogs Show Newbury on Sunday 12th April 2026 and the All About Dogs Show Newark on Sunday 26th April 2026.

Registration will be from 11am at each event and judging will commence at 12.30pm. Entry to each class is £5.00.

ELIGIBILITY FOR ENTRY:

• Scruffts is a competition for crossbreed dogs only. (As of 1st April 2016, The Kennel Club has recognised the Jack Russell Terrier as a pedigree breed. Therefore Jack Russell Terriers who are fully registered with The Kennel Club will not be eligible for Scruffts)

• Dogs must be over 6 months of age to enter a Scruffts class

• 1st place winners in each class are eligible for the semi final at Crufts

• Dogs over 12 years of age who wish to enter the class golden oldie will be subject to the show organisers’ discretion

• Under the law docked dogs are not permitted to enter Scruffts

• Scruffts rosettes will be awarded to 1st, 2nd and 3rd places in each class. However, in the event of a 1st place winner not being able to attend the final, or having already qualified, then 2nd place winners will be invited to attend in their place

• Classes may be restricted to 40 per class, dependent on show organisers/ring programmes or other factors, including the weather

•  No dog should compete in the Scruffts competition if it has been subject to a Court Control Order or a Contingent Destruction Order under the Dogs Act 1871 or the 1991 Dangerous Dogs Act, or to any other equivalent and/or relevant dog control measure.  A dog owner may be required to assist The Kennel Club in verification of this aspect from time to time.

• No dog should be in attendance at a Scruffts heat where they fall under the criteria outlined within the Dangerous Dogs Act 1991 for banned types, unless they have a valid Certificate of Exemption and comply with all government rules for legal ownership of a banned type – which includes ensuring that they are wearing a muzzle, kept on a lead, neutered and have third party liability insurance. Event organisers have the discretionary right to refuse a dog entry if they have concerns about a dog’s legal eligibility.

For more information about Scruffts visit https://crufts.org.uk/whats-on/scruffts

If you have any queries, please call the Scruffts hotline number on 01296 318540. Lines are open from 9am to 5pm, Monday to Friday. Alternatively, please email scruffts@royalkennelclub.com.

We’re delighted to announce that Butternut Box, the Fresh dog food company dedicated to bringing health & happiness to dogs, will be joining us once again as a Gold Sponsor for All About Dogs 2026!

This marks their fourth consecutive year as sponsors, and we’re so excited to welcome them back to All About Dogs throughout the year!

Plus, every dog can fetch a FREE lunch from Butternut Box at the show! Curious to see what makes Butternut Box meals so special? Come and see their stand and chat with their Fresh dog food experts.

Curious to see what makes Butternut’s Fresh meals so special? Be sure to visit their stand at the show and chat with their Fresh dog food experts. You can’t miss them – just look out for the vibrant yellow!

Come and see Butternut Box at this year’s All About Dogs Show at:

• Trinity Park, Ipswich – 5th & 6th April 2026

• Newbury Showground – 11th & 12th April 2026

• Newark Showground – 25th & 26th April 2026

• Hylands Park, Chelmsford – 3rd & 4th May 2026

• Norfolk Showground – 30th & 31st August 2026

• Knebworth House – 12th & 13th September 2026

For more information, visit www.butternutbox.com/AllAboutDogs

We’re SUPAW excited to announce that All About Dogs will be coming to Knebworth House this September!

Bring your dog to Knebworth House & Gardens in Stevenage on Saturday 12th and Sunday 13th September 2026 for two days of four legged fun at Hertfordshire’s largest EVER dog festival.

Get ready for thrilling arena displays, breed meet ups, expert advice, doggy shopping and masses of pawsome have-a-go activities.

It’s the ultiMUTT day out for you and your dog.

Exhibitor applications are open NOW. Register your interest by emailing rachel@aztecevents.co.uk

Early Bird tickets are on sale NOW!

SU-PAW Early Bird Tickets for the All About Dogs Shows 2026 are on sale NOW!!! Get your paws on tickets and make your dog’s day with our lowest priced entry to the shows in Suffolk, Newbury, Newark, Chelmsford and Norfolk!

We’ve also added some brand new ticket types this year including our NEW Premium any-one-day entry ticket, TWO Family Ticket options for all shows and NEW Camping choices for Suffolk Newbury, Newark and Norfolk. You’d better get your paws on tickets soon though – our SU-PAW Early Bird tickets will only be available until the 19th January or we SELL OUT!

2026 DATES & LOCATIONS

We’re returning to FIVE of our favourite venues in 2026 and we can’t wait to see you and your dogs there. Our 2026 events are coming to:
Trinity Park, Ipswich: 5 & 6th April
Newbury Showground: 11th & 12th April
Newark Showground: 25th & 26th April
Hylands Park, Essex: 3rd & 4th May
Norfolk Showground: 30th & 31st August

NEW TICKET OPTIONS FOR 2026

PREMIUM TICKET
Our new Premium Ticket gives you the flexibility and freedom to attend the All About Dogs Show of your choice on either event day, so there’s no need to worry if your plans change last minute. Please note that Premium Tickets are for one-day use only and are strictly limited. We expect them to sell out fast so don’t miss out on our special launch price starting at just £17.00 for adults.

FAMILY TICKETS
Bring the whole family (including the dog of course) with our new Family Tickets. They’re a great saver option for a pawsome family day out at the All About Dogs Show. Choose from: Family Ticket A for entry for two adults and two children for just £35.00 Family Ticket B for entry for two adults and three children for only £40.00.

What could be better than a day out at the All About Dogs Show? How about a whole weekend of All About Dogs Show fun?! Enjoy a dog-friendly short break with us by booking a Camping Pass for the show!

CAMPING PASSES
Our new Camping Passes start from just £65.00 and are great value for money, including:
⭐ A two night camping pitch
⭐ TWO DAY admission into the show
⭐ On-site showers and toilet facilities
⭐ Campsite right next to the event
⭐ Dogs welcome!

With ticket options for one adult, two adults and a family, there’s plenty of ways to enjoy camping at All About Dogs. Click here to see this year’s camping pass options.

We’re delighted to share that Bella Loves will be joining us as Silver Sponsors of the All About Dogs Show Norfolk 2025.

Looking for dog treats you can feel great about giving? 💕

Bella Loves believe treats should be more than tasty they should be nourishing, natural, and full of goodness.

That’s why they’ve created a range that’s:

✔️ Hypoallergenic – Gentle on sensitive tummies, perfect for pups with food intolerances.
✔️ Grain-Free – No fillers, just real nutrition dogs need.
✔️ 100% British Meat – Sourced locally, made with love right here in the UK.
✔️ No Preservatives – Clean, natural ingredients only.
✔️ Packed with Taste & Nutrition – Fuel your dog with treats that truly care.

Whether you’ve got a picky pup or a sensitive sweetheart, Bella Loves treats are made to keep tails wagging and health on track. 🐶💚

Come and meet the Bella Loves team at the All About Dogs Show Norfolk at the Norfolk Showground on Sunday 24th and Monday 25th August 2025.

Find out more about Bella Love on their website here: www.bellaloves.co.uk

Scruffts is the nation’s favourite crossbreed competition and in April 2025 the first round of the Scruffts Heats will be coming the All About Dogs Shows in Newark!

In search of crossbreeds with that extra something special, Scruffts is open to crossbreed dogs over the age of six months, with Scruffts rosettes awarded to 1st, 2nd and 3rd places in each class.

This year there are four classes to enter including:

• Most Handsome Crossbreed Dog 6 months – 8 years
• Prettiest Crossbreed Bitch 6 months – 8 years
• Golden Oldie Crossbreed 8 years or over
• GCDS Crossbreed Class (for entrants that have a GCDS certificate at any level)

You can take part in Scruffts at the All About Dogs Show Newark on Sunday 27th April 2025.

Registration will be from 11am at each event and judging will commence at 12.30pm. Entry to each class is £2.

ELIGIBILITY FOR ENTRY:

• Scruffts is a competition for crossbreed dogs only. (As of 1st April 2016, The Kennel Club has recognised the Jack Russell Terrier as a pedigree breed. Therefore Jack Russell Terriers who are fully registered with The Kennel Club will not be eligible for Scruffts)

• Dogs must be over 6 months of age to enter a Scruffts class

• 1st place winners in each class are eligible for the semi final at Crufts

• Dogs over 12 years of age who wish to enter the class golden oldie will be subject to the show organisers’ discretion

• Under the law docked dogs are not permitted to enter Scruffts

• Scruffts rosettes will be awarded to 1st, 2nd and 3rd places in each class. However, in the event of a 1st place winner not being able to attend the final, or having already qualified, then 2nd place winners will be invited to attend in their place

• Classes may be restricted to 40 per class, dependent on show organisers/ring programmes or other factors, including the weather

•  No dog should compete in the Scruffts competition if it has been subject to a Court Control Order or a Contingent Destruction Order under the Dogs Act 1871 or the 1991 Dangerous Dogs Act, or to any other equivalent and/or relevant dog control measure.  A dog owner may be required to assist The Kennel Club in verification of this aspect from time to time.

• No dog should be in attendance at a Scruffts heat where they fall under the criteria outlined within the Dangerous Dogs Act 1991 for banned types, unless they have a valid Certificate of Exemption and comply with all government rules for legal ownership of a banned type – which includes ensuring that they are wearing a muzzle, kept on a lead, neutered and have third party liability insurance. Event organisers have the discretionary right to refuse a dog entry if they have concerns about a dog’s legal eligibility.

For more information about Scruffts visit https://crufts.org.uk/whats-on/scruffts

If you have any queries, please call the Scruffts hotline number (01296 318540 ext. 320), which is open from 9am to 5pm, Monday to Friday. Alternatively, please email scruffts@thekennelclub.org.uk.

We’re delighted to share that Posh Paws Luxury Animal Hotel will be joining us as Silver Sponsors of the All About Dogs Show Newark 2025.

Posh Paws Luxury Animal Hotel are a family run luxury boarding kennels & grooming facility, cattery, & small pet hotel, located on the Nottinghamshire and Lincolnshire border. 

“Our aim is to ensure your pets stay here is a “home from home” experience, and they enjoy their holiday whilst you enjoy yours,” says owner Sarah Saywell.

Find out more at https://www.poshpawsanimalhotel.co.uk/

We’re delighted to announce that Butternut Box, the Fresh dog food company dedicated to bringing health & happiness to dogs, will be joining us once again as a Gold Sponsor for All About Dogs 2025!

This marks their third consecutive year as sponsors, and we’re so excited to welcome them back to All About Dogs throughout the year!

James Smith, sponsorship lead at Butternut Box, shared: “Butternut Box is proud to be sponsoring All About Dogs for the third year in 2025, especially with the addition of the new Suffolk show allowing us to reach more happy & healthy dogs! Being part of these shows is always a highlight for our team, and we’re excited to introduce even more All About Dogs visitors to the benefits of Fresh meals for their dogs!”

Curious to see what makes Butternut’s Fresh meals so special? Be sure to visit their stand at the show and chat with their Fresh dog food experts. You can’t miss them – just look out for the vibrant yellow!

Come and see Butternut Box at this year’s All About Dogs Show at:

• Newbury Showground – 12th & 13th April 2025

• Trinity Park, Ipswich – 20th & 21st April 2025

• Newark Showground – 26th & 27th April 2025

• Hylands Park, Chelmsford – 4th & 5th May 2025

• Norfolk Showground – 24th & 25th August 2025

For more information, visit www.butternutbox.com/AllAboutDogs